John Church, formerly of JMI - Tips For Improving Customer Service
Since the end of his tenure at JMI, John Church has founded South Coast Partnerships, Inc., for whom he is the President. This means that he needs to ensure his and, by extension, his teams customer service skills are up to par to ensure that clients get the service they expect from the company. Many businesses struggle with providing quality customer service, so here are a few pointers to help you along the way.
Put a Policy In Place
If you don’t have a customer service policy that is set in stone, you leave too much room for your representatives to make mistakes. Make sure that everybody you hire to work in a customer-facing position understands what the company expects from them and how they need to act in order to provide the highest standard of service.
Stay Consistent
Providing good customer service at the first time of asking is all well and good, but if you intend to create a loyal base of repeat customers, you need to ensure that you deliver a high standard of service at all times. Consistency is the key, or you may find your customers wondering why they aren’t getting the same level of service that they received at the beginning of the relationship.
Adapt
John Church JMI, who is a former Vice President of JMI, points out that the feedback you receive from customers is crucial. Keep an eye out for patterns that emerge from the feedback and take the steps required to remedy any persistent issues.
John Church, formerly of JMI - The Benefits of Yoga
John Church started practicing yoga in an effort to keep his mind and body healthy while working in managerial positions at companies like JMI. There are many benefits that practicing yoga on a regular basis can offer to you, with the following just a small selection of the ways that the activity can improve your life.
Increased Flexibility
When novices think about yoga practitioners, they often think of people contorting their limbs into seemingly impossible positions and holding those poses for extended periods of time. While only the most advanced practitioners reach that level of expertise, anybody who engages in yoga will note that their flexibility improves, which can help in regards to injury prevention when you undertake other physical tasks.
Improving Posture
If you are sitting at a desk while reading this, the odds are pretty high that you are not maintaining proper posture. Your back mat be slouched or your legs may be in the wrong position to allow you to keep your spine as healthy as possible. Yoga will teach you about the importance of maintaining god posture, particularly in regards to your long term health, and will introduce you to useful techniques that can help.
Improving Your Focus
While engaging in yoga, John Church, who is a former Vice President of JMI, found that the combination of poses and breathing exercises allowed him to focus his mind more easily than when he was in a stress-filled environment. This often allowed him to come up with solutions for problems that he was struggling with while in the workplace.
John Church, formerly of JMI - Handy Online Marketing Tips For Small Businesses
Marketing a small business online can be difficult at times, particularly if you work in an industry where a number of titans make it difficult for you to achieve good search engine rankings. However, John Church, who is a former Vice President of JMI, points out that this should not discourage smaller business from using the web to their advantage. There are still a number of things that you can do online to improve your marketing efforts, some of which require very little in the way of direct investment. Consider all of these useful tips to be more successful in the online domain.
Keep Social Media Profiles Active
Many small businesses will create social media profiles because they believe that is what they are meant to do, before leaving them to lie dormant by not updating content or interacting with their followers. Social media is all about engagement, so if you offer little to the people who actively want to be engaged by you, they will have no reason to share your page to friends or to continue caring about the brand. If you are going to create a social media page, make sure that you support it with content and by interacting directly with your customers.
Blogging
Being able to create fresh and interesting content is going to play a large part in separating you from the competition and giving customers a reason to visit your website. Your website should have a blog in place that sees regular updates being made. Any message that you choose to deliver needs to carry a high level of authority, so that you can establish yourself as an expert in your field, in addition to hopefully being directly relatable to your business. Use your blog to share your story and make sure to publicize every post on your social media pages for maximum exposure.
Consider PPC Ads
Google, Bing and Facebook all offer you the chance to create targeted ads that appeal directly to people in your local area who may be looking for the service that you have to offer. If you are confident in the quality of your website and have a little money to invest in your online marketing, this can often be a great option if you want to increase visibility and pull more visitors to the site. Most of these advertising plans also offer detailed analytics, so you can pick out weak points in your strategy and improve upon them as you go.
Press Releases
John Church JMI, formerly of JMI, points out that press releases are still an effective means of getting news out there, so take advantage of PR sites whenever your business has something important to say. They will be able to offer increased exposure while also offering you the chance to talk about new services.
John Church, former Vice President of JMI - Reasons Why Business Networking Is Important
Anybody who has ever worked at a high level in the business world understands the importance of networking. Taking the time to form relationships with fellow professionals can feel like a time-consuming task at times, but John Church, who is a former Vice President of JMI, notes that the long term benefits of such partnerships often heavily outweigh the time that you have to spend in the short term to form them. He points to all of the below as reasons why you should network as much as possible while growing your business.
New Opportunities
Your marketing strategy should cover much more than the way you advertise yourself to potential clients. It should also consider how you can make use of your business network to create new opportunities that can help your business to grow. There are many ways that your business partners can help you, such as referring clients to your company or offering you a service that proves vital to the expansion of your business. However, if you don’t make the effort to network, you are going to find that these opportunities never present themselves to you.
Building Connections
There is a certain amount of truth to the idea that who you know in the world of business is just as important as what you know. By building connections with as many people as possible, you can start building trust with the real movers and shakers in your industry. This can prove to be invaluable when you are negotiating a deal with a new client or arranging another business partnership, as such connections will be able to vouch for your reliability and allow you to develop a stellar reputation within the business community.
Learning
Nobody in the world of business knows absolutely everything that there is to know and there is always somebody who can provide you with a snippet of advice that you have never heard before. Bu building up your business network, you increase your chances of being exposed to people who have something valuable to say. You can then make use of this advice to the benefit of your business, allowing your company to reach greater heights at a faster pace.
Increasing Your Confidence
John Church has found that many new business owners struggle with confidence, regardless of how good their service actually is. When he worked for JMI, he found that getting yourself out there and making the effort to speak to as many people as possible does wonders for your confidence. It will prompt you to understand what you offer to a greater degree than ever before, while also allowing you to make use of your ever-developing skills in communication. As you network more often, you will find it easier to form good business relationships.
John Church, Formerly of JMI - Tip For Maintaining
Corporate Relationships
John Church worked with a large variety of corporations during his tenure at JMI, so he understands how important it is to maintain business relationships after their initial formation. The following should all be done to ensure that the relationship is kept strong and your corporate clients continue to provide what you need from them.
Be Transparent
As with any relationship, if people are unsure of your motives it becomes that much more difficult for them to trust you. That plays a large part in corporate relationships, as a lack of trust can lead to the breakdown of the partnership, particularly if it is found that there is reason for that lack of trust. As such, you should be honest and transparent about what you look to gain from the relationship and what you can offer in return.
Maintain Communication
If you don’t communicate fairly regularly with your business partners, you are going to lead them to assume that you do not value the relationship. This may lead to them simply looking elsewhere instead, which can be a detriment to both you and your client. Maintain communication, being careful not to overdo it, in order to ensure the relationship continues as needed.
Be Patient
John Church JMI recommends staying patient, even after the initial relationship has been forged. When at JMI, he found that some partners will begin to be wary if you place constant demands on them, so learn to exercise a little patience and only really push if what you need is something that your partner is obligated to provide as part of the business arrangement.
John Church, Formerly of JMI - Leading a Project Team
During his time at JMI, John Church was tasked with leading a number of project teams with the aim of securing sponsorship deals for a number of sports franchises. In his experience, leading a project team takes all of the following in order to achieve success.
Communication
You must be concise when handing out instructions, ensuring that everybody understands the tasks that have been assigned to them. Furthermore, it is a good idea to create a forum for the sharing of ideas and grievance, perhaps through a weekly meeting, so that all team members can continue to contribute their ideas. This also serves to help team members become more invested in the project, thus working harder to achieve its aims.
Motivation
If your team sees that your personal motivation is flagging, you may find that they begin to suffer from the same thing. Make sure to keep your motivation levels high and maintain a positive attitude in all of your interactions with the team. You should also be sure to reward good work by providing incentives, while also ensuring that each member of the team is working on a task that plays to their strengths, thus ensuring that they are able to contribute and stay motivated throughout the course of the project.
The Right People
During his time at JMI, John Church found that if you fail to select the right people for the team, it becomes all the harder to create a cohesive unit that is capable of completing every task in the project. Consider your selections carefully, taking strengths and weaknesses into account before choosing the people who will make up your project team.
John Church, Formerly of JMI - Maintaining Your Motivation Levels
John Church is a motivated worker who has always approached his job with enthusiasm, whether that be during his time at JMI or as the President of South Coast Partnerships, Inc. However, he realizes that motivation levels can often dip, especially during stressful situations, so he has the following tips for people who are struggling.
Set Goals and Remind Yourself of Them
Before you begin any task it is important to understand what you aim to achieve and the steps that must be taken in order to achieve it. Set your goal and any relevant milestones and, perhaps just as importantly, remind yourself of that goal on a regular basis. This is vital for tasks that are to be completed over a long period of time, as it is all too easy to lose sight of your goal over time.
Failures Are Opportunities to Learn
Failure is never pleasant, but it is important to not allow yourself to be dragged down if a situation doesn’t work out in quite the way that you expected it to. Be sure to consider each failure as an opportunity to understand what went wrong and how you can remedy the issue in future endeavors.
Be Positive
John Church JMI has found that approaching goals with a negative attitude makes them all the more difficult to achieve. During his time at JMI, he made sure to take a positive attitude by identifying everything about the task that was constructive and could be put to further use later on down the line.
John Church, Formerly of JMI - The Secrets to Getting Sponsorship Deals off The Ground
John Church, formerly of JMI, was responsible for brokering sponsorship deals between his clients and interested parties during his time at the company. Whether you’re are looking for a sponsor for an event or organization, or you want to look into how you can sponsor something that will increase your brand awareness, there are a number of secrets that you need to keep in mind before trying to get a deal off the ground.
It’s Not about You
Sure, it helps if the company that you are aiming to gain sponsorship from believes in what you are doing, but you need to approach such deals with your business head firmly screwed on. How will the deal benefit the sponsor and what does said sponsor have to offer? It’s about building a mutually beneficial partnership more so than looking for a cause or organization that you support. Consider what the deal will mean in terms of business and you will be more able to create a compelling case for why the deal needs to be brokered.
Audience and Values
You need to consider the audience that will see the sponsorship and whether or not the sponsor’s product is going to appeal to them. This often involves plenty of market research in addition to determining the values and aims of all parties involved to ensure that they match up. Choosing the wrong sponsor for an event or sports entity could lead to both parties being unsatisfied with the arrangement.
Working Together
A successful sponsorship isn’t simply about agreeing terms, providing a logo and placing it wherever you can to get it a much exposure as possible. Instead, it needs to be seen as an ongoing business relationship that every party involved has an active interest in seeing through. Success will be achieved by working together, so consider marketing campaigns, joint branding exercises and how the new sponsorship deal can be leveraged to the benefit of all involved, ensuring that as many eyes as possible are on the sponsor, while also demonstrating why said sponsor is worth exploring.
Continued Maintenance
So the deal is signed and the deal has officially been brokered. Job done, right? Not so, says John Church JMI. During his time at JMI he found that maintaining the sponsorship deal was just as important as brokering it in the first place. Constant work needs to be done to ensure that you are delivering on every aspect of the deal, while also checking to ensure that the deal is of continued benefit to the client. The sponsor will be doing the same, so be sure to communicate on a regular basis to maintain the relationship and move it forward.
John Church JMI - Preserving the Oceans and Natural Wildlife
John Church is a former Just Marketing International, or JMI, executive who understands the sports marketing industry completely. He has more than 20 years of successful and global experience working with clients from all different parts of the world. He is currently the President and Founder of South Coast Partnerships Inc. and established the company last year in 2014. He is dedicated to serving the needs of his clients and helping them obtain the corporate relationships they need in order to be successful. However, some of the most important work he conducts is for the benefit of his community and the natural landscape that surrounds Laguna Beach, California.
Preserving the oceans and the natural surroundings of the coastal areas is important. In beach communities all over the country there are a number of ways to actively get involved and save the natural world that surrounds them. Maintaining the health and stability of the oceanic environment accomplishes two things: it preserves the beautiful oceanic community that was originally founded, and it also preserves the wildlife that depend on the ocean for survival. If humans continue to build upon real estate surround the coastal areas of the country, which they will, it becomes increasingly more important to provide them with ways to maintain their community and preserve the natural ecosystem that some many depend on.
John Church JMI, a former JMI executive, understands the importance of saving the oceans. He is currently a resident of Laguna Beach and is actively involved in a number of programs that spread awareness and knowledge regarding the oceanic ecosystem surrounding the community. He even acts as a volunteer guide for tide pool viewing in his community in order to increase peoples’ knowledge regarding the area in which they live.
John Church JMI - Why Hot Yoga is Safer
John Church is a former Just Marketing International, or JMI executive. He is dedicated to his successful career in the sports marketing and sponsorship industry and has acquired more than 20 years worth of global experience in the field. He is a motivated professional who has the reputation for getting the job done and brokering major deals for his important clients. He is currently the President and Founder of South Coast Partnerships Inc. and has been working for his company since 2014. Due to the demanding nature of his career, he enjoys working out to relieve the stress caused by his profession. In addition to swimming and other cardiovascular exercises, he enjoys practicing various forms of yoga as well in order to relax his mind.
Yoga is a great way not only to stay in shape, but also to relax the mind and alleviate the effects of stress on the body. There are a variety of yoga practices that try to reach a common goal through different styles and techniques. One technique that is growing in popularity is hot yoga. There are even a variety of forms within hot yoga, but practicing in a heated room is becoming increasingly more prevalent due to the heat’s ability to relax the body and help it stretch more easily. It also helps the mind focus on the practice due to the intensity of the heated workout. Many teachers may even recommend not drinking water unless absolutely necessary due to the distraction it causes in the practice.
John Church, formerly employed at JMI, is an avid yoga practitioner who enjoys yoga in its many forms. He practices yoga because of the healing benefits it has on the body and the practice’s ability to erase the effects of stress felt on the brain.
John Church JMI - Defending Natural Wildlife
John Church JMI is a dedicated sports sponsorship professional who is a former executive of JMI, or Just Marketing International. He is currently the President and Founder of South Coast Partnerships Inc. where he helps his clients build long lasting professional relationships with corporate sponsors looking to market themselves through sports teams and events. He has more than 20 years of experience in the field and has the reputation for being able to get major deals done right. When he isn’t working for his company or his clients, he can be found volunteering for organizations that are both in his community and located around the world. He is dedicated to protecting the wildlife that inhabits the Earth and the natural habitats these protected animals can be found in.
Protecting wildlife is an extremely important aspect of the world in which we live today. As humans strive to find more natural resources, they often overlook some of the harmful effects of that come with their search. Not only have many of our natural resources been used, but we have harvested them in such a way that destroys some of the natural life that exists and grows on our planet. As we continue to tear down trees and dam rivers, we misplace the animals that naturally exist and live in those areas. Not only have these animals been misplaced, but they have often been overhunted due to a lack of information regarding the species. For example, bison were almost wiped out of existence due to our need to expand our boundaries.
John Church JMI, former JMI executive, understands the importance of defending the Earth’s wildlife. As we use the Earth’s natural resources, we must do it with respect to the animals that have been living and evolving here long before humans.
John Church JMI - The Importance of Protecting Wildlife
John Church is a former JMI, or Just Marketing International, executive who is currently working as a professional in the industries of sports sponsorship and sports marketing. He is currently the President and the Founder of South Coast Partnerships Inc. located in his hometown of Laguna Beach, California.
In his position, he is able to bring sports teams and major corporations together in order to mutually benefit from a lasting relationship. He has brokered a number of major deals for his clients and helped them gain further success in their professional endeavors. However, some of the most important work Church is involved in his philanthropic and service work, especially for the wildlife.
Being an active member of your community is an important aspect of life for all people. In whatever aspect you can help and have the ability to help in, you should help. One way in which to get actively involved in the community is to support wildlife foundations in the area.
In Southern California, there are a number of preservation projects and wildlife foundations that support that beauty of the natural region. A major foundation is the Save the Whales foundation that supports the preservation of the large mammals that dwell in the sea. There are a number of wildlife programs that allow people to donate their time and money in order to make our world safer for the beautiful animals that live in it.
John Church JMI, former JMI executive, is currently a member of the Save the Whales foundation in Southern California where he is able to make donations that help the organization preserve the natural habitat of the whales and the mammals themselves. He is also a regular volunteer for a number of oceanic preservation organizations as well in the area.
Save the Whales – How You Can Help!
Save the Whales was founded in 1977 by a 14-year-old girl who recognized the need for public education on the preservation and environment of marine mammals. The organization believes it is possible for any person to make an impact on the environment, and hopes to spread this belief to both adults and children alike who wish to help in the conservation of marine mammals.
While most people seem to think that marine life has been saved by the ban on whale hunting, they are operating under a false assumption. Marine mammals are still hunted and killed on a large scale, and Save the Whales will stop at nothing to help protect this gentle species from extinction.
Former Vice President of JMI and current President of South Coast Partnership Incorporated, John Church JMI, works closely with Save the Whales organization to help preserve marine life and raise awareness. Church is the founder and owner of his company South Coast Partnership, which is located in Laguna Beach California, and he feels an obligation to help protect the ocean and marine wildlife his community loves. He has a deep appreciation for ocean wildlife and hopes to educate other on the importance of preserving whales in their natural habitat.
Saves the Whales focuses many of its efforts on educating the future of marine conservation in children's programs and initiatives. The "Whales on Wheels" program has educated over 275,000 children on whale conservation, and the popular "Adopt a Whale" program allows children to see a tangible result in whale conservation efforts. This real life application helps put the concept in more easily understood terms.
With a more educated public and better understanding of the crisis at hand, the reach of Save the Whales could be limitless. Go to Savethewhales.org for more information and find out how you can become a part of the solution today.
Just another Reason to Visit Laguna Beach (As if you needed it!)
Laguna Beach, California is home to some of the best beaches in the United States. Offering tourists and locals picture perfect sunsets along the Pacific Ocean; the beach is often the number one reason locals flock to the area. Although the locals enjoy spending time in the white sand, they are also familiar with the many restaurants that offer some of the best cuisine in Southern California.
Boasting chefs with many diverse backgrounds offers eaters a unique insight to cuisine from around the world. Restaurants like, Broadway, by Amar Santana, feature small plates of American food that are accented using French culinary techniques. Chef Amar Santana boasts an impressive resume, including serving as the sous chef, and eventually Executive chef, at Aureole in New York under acclaimed chef Charlie Palmer. Located just a block from the beach, it is an ideal spot for dinner after a day at the beach.
If you're craving food with a Latin flair then Carmelita's "Kitchen De Mexico" is always a great option, featuring local favorites such as Mexican street corn, ceviche, and enchiladas verdes. The restaurant, which opened in 1962, is owned and operated by twenty-eight-year-old Clemente Heredia with Jose Colin serving as executive chef. The top shelf margaritas with fresh lime juice and fiesta of flavors are local favorites that keep the lines out the door.
Another local favorite is the South African steakhouse, Mozambique. Boasting an exotic menu, Certified Master Chef Alfonso Contrisciani has brought flavors from the beaches of Mozambique to Laguna Beach. Diners can enjoy a hearty steak on the restaurant patio or a plate of peri-peri prawns in the contemporary African inspired dining rooms.
A former executive of JMI, John Church JMI, is President of local business, South Coast Partnership Incorporated, and a patron of many of the local restaurants in the Laguna Beach area. He enjoys dining with his family and the Laguna Beach social scene.
Many locals agree, there are numerous choices for excellent cuisine in the area, including casual eating after a day of relaxing on the coastline.
John Church JMI - Taking Advantage of Opportunity
While the American economy is slowly rebounding, companies are not shying away from spending money to market their brands, with many choosing motorsports as the ideal avenue. While conventional thinking might dictate a CEO to retain as much of a company’s profits as possible, the growth and appeal of motorsports is enough to make decision-makers defy logic and spend millions in marketing, promotions, and licensing deals.
For motorsports marketing professionals like John Church, times couldn’t have been better. Known for the transformation job he helped achieve at JMI by turning the company into the world’s largest and most successful motorsports marketing agency, Church is looking to capitalize on opportunities to take his new firm, South Coast Partnerships, to new heights.
Brands that are embrace risk, tapping into the growing desire for motorsport action provides the chance to capture larger piece of market at the expense of cautious competitors. Even though the NFL remains king when it comes to attracting the global brands, motorsports is not far away. In his 23-year career, John Church has helped bring on board various brands, including (but not limited to) LG Electronics, Williams F1, Pepsi, Pennzoil, Briggs and Stratton, Disney on Ice, US Open, MotoAmerica, DIRECTV, and many others.
While teams and drivers have to perform well to attract the big name sponsors, marketing professionals like John Church have had to learn the language of sponsors in order to serve them better. It’s no longer about signing deals and leaning back. Rather, just like the teams at the track, marketing agencies have had to improve their offerings as well.
John Church JMI - Maintaining Client Trust
An old maxim in business goes that “the customer is king.” As cliché as it sounds, every business works towards providing its client with the best possible experience and keeping their trust. Providing an excellent level of service is often the best way to keep clients and attract more through word of mouth referrals.
Former JMI EVP and now President at South Coast Partnerships, John Church has always approached his work with the aim of making every client feel special. For more than 20 years, he has worked with some of the recognizable global brands, including LG Electronics, Williams F1, MotoAmerica, Brut, Mercedes-Benz F1, and numerous others in forging partnerships that have proven beneficial to both parties. In his career, Church has established a reputation for always exceeding clients’ expectations, and as he knows, it’s all because of paying attention to a few tips.
Know Your Business
Leading a motorsports marketing agency into unprecedented success is no easy task, and it requires an individual to have in-depth knowledge of the business and its workings. John Church JMI
takes this aspect seriously, and has endeavored to come up with creative solutions based on his ever-expanding knowledge of the business.
Be Accessible
As John Church knows, it is absolutely crucial that clients are able to access you anytime they require you. Make yourself accessible at all times, whether it is through technology or in-person.
Offer Solutions
All clients are looking for is a solution to their problems, so work extra hard in finding solutions. Snooze, you lose.
John Church JMI - Staying In Shape
John Church joined JMI as its Vice President for Sports Marketing in 2001, and spent nearly ten years with the firm. When he left in 20120 he was its Executive Vice President for Partnership Development.
As a highly motivated sports marketing and sponsorship professional, John Church JMI is highly focused on business development. "I can help sports and entertainment properties seeking corporate sponsors and companies looking for regional, national and global sponsorship opportunities in sports and entertainment," he says.
He lives with his wife and three daughters in Laguna Beach, California. He has become committed to supporting various worthy causes in the area, such as the Laguna Ocean Foundation and Defenders of Wildlife. He is also into his personal fitness, and swimming, cross-fit, kick-boxing and yoga as great ways to stay in shape, both physically and mentally.
As John Church JMI knows, kickboxing is a kind of martial art that combines elements of karate with boxing. It's great for anaerobic and aerobic fitness, and helps improve coordination as well. Kickboxing can be high-impact, though. So for a low-impact exercise that also gives him a great aerobic and anaerobic workout, he goes for swimming. Swimming uses all the major muscle groups, and because it is so easy on the body, is one of the few exercises that can be continued for a lifetime.
Crossfit is a relatively new exercise program that features jumps and lifts, along with out-of-the-ordinary weightlifting equipment like kettle bells and sandbags. It, too, is an intense workout that has many benefits.
John Church JMI is able to bring a lot of his training into focus with yoga, which he finds reduces stress and increases his flexibility.
John Church JMI: Supporting KX 93.5
John Church JMI has only lived in Southern California for a couple of years. But he is thoroughly entrenched in the area and an active and contributing member of his Laguna Beach community.
He has become a big supporter of KX 93.5, a Laguna Beach nonprofit, member supported community radio station, and does pro bono fundraising work for the station. It is the only FM radio station in town, and as John Church JMI knows, its mission is to connect the community that it serves, and the global audience it has developed by streaming to the Internet, with an alternative source of news, music, and public affairs programming.
The station's management believes that by immersing itself in the arts, culture, events and music of its community it is a vital resource to its listenership. The station is committed to being an alternative to the mainstream commercial radio stations that crowd the radio dial.
John Church JMI understands just how difficult it is for KX 93.5 to survive. It is a non-commercial radio station that is not affiliated with any network, as so many public radio stations are. That lack of affiliation gives KX 93.5 a great deal of freedom in what it decides to broadcast, but it also makes it a struggle to survive and to make ends meet. The station is dedicated to allowing its on-air hosts to develop their skills, and to keeping its audience informed about local news, weather, traffic, and emergency preparedness.
John Church JMI knows that the listenership of KX 93.5 is tiny compared to commercial radio stations, and even to network affiliated public radio stations. But to think in those terms misses the point. KX 93.5 is all about being an alternative to the mainstream.
John Church JMI - Racing Motorcycles
John Church JMI is the founder and president of South Coast Partnerships, Inc., and is a highly motivated sports marketing and sponsorship executive. He has more than twenty-three years in the business and a long history of success.
At present, his primary client at South Coast Partnerships is MotoAmerica, a professional motorcycle road racing series. John Church JMI serves as MotoAmerica's Commercial Director. He says that one of the goals of MotoAmerica is to bring motorcycle racing to the fore of the sports industry.
John Church JMI has always had a passion for racing, cars and motorcycles. He understands that there is no single way to ride a motorcycle, but agrees with those experts who say that the important thing for riders is to learn to think for themselves. Some riders say it's important for riders to keep their chests on the tank, tucked in behind the bike's windscreen without arms or legs sticking out in the breeze, which would create a drag effect.
When racing, John Church JMI agrees that it's important for riders to hug the curves. The shortest path around a track is always the quickest, so riders are often instructed to take corners with a knee on, or even over, the curb. He says to never give up and learn to maintain balance, because bikes don't fall down, their riders drag them down.
He concludes that there is no one proper way to ride a motorcycle. There are many different ways to ride, and the best riders never stop learning.
